Liz Pugh’s instinctive knowledge of how make-up contributes to make an image current and her ability to help with the creative process has enabled her to rise through the ranks of a notoriously difficult industry. Her style focuses on her ability to create the most beautiful, fresh, dewy looking skin. “I would say that my real talent is skin,” she says, “Making skin this perfect surface, glowing and gorgeous, never hidden behind a mask. I love to enhance the natural beauty of a person.” From this perfect blank canvas, she creates the twist that makes the final look uniquely hers, while simultaneously interpreting the photographer’s vision to create some of the most memorable images of the past decade.
“I grew up looking at the pages of Vogue and used to admire how the make-up could change the look of a model. I longed to somehow be involved in the creation of those fabulous images."
Her training is impeccable and includes a list of impressive industry icons including Linda Cantello and Pat McGrath, all of whom she assisted during her early years, before joining their ranks. “It was amazing being on their teams as they have changed the way people view make-up and have allowed us to be able to be so much more creative with make-up”.
Hard work, determination and an approachable personality have contributed in taking her to the top of her profession, working on publications like Vogue (British, French, Italian) Harpers Bazaar, i-D, Dazed & Confused, as well as shows for Paul & Joe, Isabel Marant and Antoni and Alison.
Liz has collaborated with Rimmel, advising on their product development and attending launches globally on their behalf.
Photographers
Adam Whitehead, Alex Bramall, Alex Cayley, Alexei Hay, Ali Peck, Alice Hawkins, Alisa Conan, Andreas Sjodin, Andrew Woffinden, Anthony Ward, Arved Colville-Smith, Barnaby Roper, Baud Postma, Ben Dunbar Brunton, Ben Morris, Benjamin Madgwick, Bruno Ripoche, Bryan Adams, Cédric Buchet, Charlotte Hadden, Chloe Mallet, Clay Gardner, Ciaran Spencer, Corinne Day, Cuneyt Akeroglu, Daniel Thomas Smith, Danilo Giuliani, Darren Feist, Darren McDonald, David Bailey, David Gubert, David Oldham, David Sims, David Slijper, David Vasiljevic, Derek Henderson, Derek Kettela, Dirk Seiden Schwann, Elaine Constantine, Ellen Von Unwerth, Eric Frideen, Eric Nehr, Felicity Ingram, Frederike Helwig, Gemma Booth, Glen Earler, Greg Williams, Hanna Cross, Hannah Starkey, Heather Favell, Hew Hood, Hiroshi, Jason Kim, Jason Hetherington, Jamie Stoker, Jem Mitchell, John Scarisbrick, Jon Compson, , Jonathan Bookalil, Jonty Davies, Joshua Jordan, Karen Collins, Kate Powers, Kayt Jones,Kenneth Willardt, Koray Birand, Koto Bolofo, Laura Sciacovelli, Lee Broomfield, Lee Jenkins, Linda Brownlee, Liz Collins, Lorenzo Agius, Lucas Michael, Mary McCartney, Matt Irwin, Matt Jones, Matthew Eades, Manuela Pavesi, Mariano Vivanco, Mario Testino, Mary McCartney, Matt Hollyoak, Max Abadian, Mert & Marcus, Michael Roberts, Michael Sanders, Michael Schwatrz, Mike Thomas, Mischa Richter, Nick Haddow, Nick Knight, Nik Hartley, Norman Jean Roy, Ondrea Barbe,, Paul Empson, Paul Farrell, Paul Smith, Paul Wetherell, Paulo Sutch, Platon, Philippe Cometti, Rankin, Raymond Meier, Richard Bush, Richard Stow, Robert Erdman, Robert Wyatt, Robin Derrick, Sandra Freij,Sandro Sodano, Satoshi Saikusa, Simon Emmett, Simon Lipman, Sir Paul Smith, Sophie Delaporte, Stoney Darkstone, Takay, Tatiana Gerusova, Tesh, Thomas Nutzl, Thomas Schenk,Tim Gutt, Tim Richmond, Tono Stano, Tung Walsh, Victor Demarchelier, Walter Chin, Walter Pfeiffer, Yelena Yemchuk, Zoe McConnel
Editorial
Allure, Amica, Billboard Magazine, Black, Dazed, Collectible Dry, Creative Head Magazine, Dujour, Elle (UK, Turkey), Exit, Flair, Future Dreams, Financial Times How To Spend It, Glamour (Italia, Russia,Spain, UK, USA), Glass Magazine, GQ, Grazia, Harper’s Bazaar (Australia, UK, US), Hunger, i-D, InStyle, Interview, InStyle, Jalouse, Luxure, L'Uomo Vogue, Marie Claire, (British, Italian), Mixt(e), Numéro, Numéro Homme, Pop, Porter, Red, Rolling Stone, Salt, Stella Magazine, Stylist, Sunday Times Style, Tatler, Teen Vogue, The Guardian, The Observer, Oyster, Untitled, V Magazine, Vanity Fair (Ukraine, USA),Velvet, Visionaire, Vogue (China, Germany, Italy, India, France, Japan, Russia, Turkey, UK, Com), W Magazine, Wonderland, Wall Street Journal, Wylde, You Magazine, 10 Magazine
Advertising / PR
Adidas, Asos.com, Atsuro Tayama, Avon, Bicester Village, Blossom Maternity, BMW, Body Shop, Boots, British Airways, Chanel, Charles Jourdan, Christian Dior, Clarks, Coast, CP Company, Daks, Daniel Hechter Perfums, David Morris, Debenhams, Dorothy Perkins, Dove, Emirates, Escada, Esprit, Estee Lauder, Eyeko, Fabris Lane Sunglasses, GHD, Grey Goose, Guess Jeans, Guinness, H&M, Hockley, Holland and Holland, House of Fraser, Hunter, Karen Millen, Kenzo, Jack Wills, Jenny Packham, Jigsaw, John Frieda, John Richmond, La Senza, Lee Jeans, Levis, Marciano, Louis Vuitton, L’Oreal, Marks and Spencer, Matthew Williamson, Max & Co, Max Factor, Milla Schon, Miss Selfridge, Mont Blanc, Mother of Pearl, Mulberry, Myla, Needle & Thread, Neutrogena, Next, Nike, Oasis, Odille Lingerie, Organics, Pantene, Paul Smith, Peroni, Physiogel, Pierre Cardin, Pringle, Rimmel, Roland Mouret, Rover, Save The Children, Simone Rocha, Stella Artois, Specsavers, Tommy Hilfiger, Topshop, Victoria Beckham Sunglasses, Warehouse, Wella, Wonderbra, YSL
Celebrities
Abbey Clancy, Abbie Cornish, Adele, Adriana Lima, Aimee Lou Wood, Alexa Chung, Alicia Vikander, Alison Goldfrapp, Anna Friel, Annie Lennox, Anushka Sharma, Amanda Seyfried, Amy Adams, Annabel Wallis, Annie Mumolo, Bel Powley, Caroline Issa, Charlotte Olympia, Claudia Schiffer, Daisy Edgar Jones, Dellal, Demi Moore, Caitriona Balfe, Carmel Laniado, Cindy Bruna, Charli Howard, Claire Foy, Clemence Posey, Courtney Love, Danika Yarosh, Deepika Padukone, Diane Kruger, Doutzen Kroes, Elizabeth Hurley, Elizabeth Olsen, Ella Purnell, Elle Macpherson, Ellie Bamber, Elodie Bouchez, Emily Blunt, Erin Doherty, Eva Green, Eva Herzigova, Fran Summers, Freida Pinto, Gala Gordan, Gemma Arterton, Gia Coppola, Hannah John-Kamen, Hailee Steinfeld, Hayley Atwell, Hayley Baldwin, Helena Christensen, Holliday Grainger, Idina Menzal, Imogen Poots, Isabelle Huppert, Jada Pinkett Smith, Jenna Coleman, Jordan Roth, Josephine De La Baume, Karen Elson, Kate Moss, Katherine Jenkins, Kathryn Bigelow, Kaya Scodelario, Keira Knightley, Kelis, Kelly Brook, Kristin Davis, Kristin Scott Thomas, Kylie Minogue, Laura Hayden, Lauryn Hill, Lenny Kravitz, Lily Cole, Liv Tyler, Lottie Moss, Maria Sharapova, Mary J Blige, Meg Bellamy, MIA, Michelle Dockery, Milla Jovovich, Millie Mackintosh, Naomi Ackie, Naomi Campbell, Naomie Harris, Natasha McElhone, Noomi Rapace, Noor Tagouri, Olga Kurylenko, Pixie Geldof, Poppy Delevingne, Rachel Weiss, Renee Zellweger, Rita Ora, Roisin Murphy, Rosamund Pike, Sam Taylor-Johnson, Sharon Horgan, Sheradin Smith, Shu Qi, Sienna Miller, Sofia Coppola, Sophie Cookson, Sophie Kennedy Clarke, Stacey Martin, Suki Waterhouse, Svetlana Khodchenkova, Sydney Chandler, Thandie Newton, Vanessa Hudgens, Victoria Beckham, Viola Davis, Yasmin Le Bon, Zooey Deschanel
Fashion Shows
Antoni and Alison, Byblos Menswear, Isabel Marant, Martin Kidman, Michelle Lowe-Holder, Paul and Joe Menswear, Tata-Naka, Warren Kade Menswear