The late eighties was the time session hair stylist, James Brown, served his apprenticeship in a Croydon salon. His captivating personality, combined with his amazing talent, meant that James quickly became a favourite in the salon, attracting clients from all over South London. Preferring the laid-back environment of the salon to the local high school meant that a teenage Kate Moss was a regular and this is where she and James forged their firm friendship, which continues to flourish today.
Having completed his apprenticeship with Zoo in Covent Garden, James moved to Brinks and Huck as a hair stylist at 22, before leaving to go freelance shortly afterwards.
Responsible for styling Kate Moss’s hair for the Corinne Day British Vogue cover in 1992, the 22 year old James Brown was part of the movement that changed the course of fashion from supermodel chic to anti-fashion. Together they reinvented the way the world regarded beauty, and continue to do so to this day. James believes that you have to ‘step out to bring something fresh in’. By this he means that he’s willing to experiment with new ideas before the masses are. He’s a trendsetter in an understated way. He quietly gets on with new, subtle and natural looks, which are picked up on by others and taken to the fashion max.
James’ editorial work includes Allure, i-D, Numero, Vogue (British, American, French, Italian, Japanese) and W Magazine.
Since being named “Hairdresser of the Year” at the 2001 Elle Style Awards, he has since been creative consultant for Clairol (UK) and GHD (UK), and now has his own eponymous range ‘James Brown London’, which is sold in stores nationwide.
James has worked with esteemed photographers Nathaniel Goldberg, Mario Testino, Richard Avedon, Irvin Penn and Peter Lindbergh and top celebrity talent Anne Hathaway, Catherine Zeta Jones, Gwyneth Paltrow, Johnny Depp, Kylie Minogue, Nicole Kidman, Sarah Jessica Parker, Sienna Miller, Tilda Swinton and Victoria Beckham.